About Us

How we started

There’s no doubt that New York winters are hard on vehicles and equipment, something that owner Paul LaMarti saw time and again as his friends’ vehicles would rust away from road salt and winter driving conditions.

best rustproofing company in New York

Working in the automotive industry at an accessory shop, he saw a wide range of vehicles brought in that had been treated with undercoating products and methodologies that were actually speeding up the undercarriage corrosion of the vehicles. Paul vowed to start the best rustproofing company in New York state that would deliver real products, solutions, and results.

He focused on working in a non-franchise environment so that his company would have the freedom to research various products, using only those that would work well for his customers. After trying a range of rustproofing products based on oil and a wide range of other products, he came across lanolin-based products, a byproduct of wool production that is both gentle to the environment and extremely effective in protecting vehicles against the harsh road conditions in upstate and western New York.

Started in the summer of 2021

With a mobile unit dedicated to fleet service as well as single-vehicle projects, Rust Crusher Undercoating and Detailing was created with a strong dedication to transparency to the customer base, providing top-quality results and exceptional customer service. By fall 2022, the company’s customer base had expanded to the point that Paul opened a small shop in Canandaigua and quit his full-time job to focus on building Rust Crusher Undercoating and Detailing into New York’s premier rustproofing business.

Growing up in Macedon, Paul is still a native of the area, raising his family in Honeoye. He developed a strong work ethic and dedication to superior customer care and service while working for 25 years in the restaurant industry before moving over to auto accessories including lift kits, audio systems, and spray-in bedliners.

In the intervening years, Paul LaMarti has grown Rust Crusher Undercoating and Detailing into a remarkably successful venture. The company provides both one-time rustproofing solutions as well as annual maintenance options for thousands of satisfied customers across the region. With a strong dedication to delivering exceptional customer service and strong results, the company is poised for strong growth in the upcoming years.

Want to learn more about our services? Reach out today!